Even those who don’t regularly patron cinemas are aware of ‘Barbenheimer.’ You can’t easily buy that kind of promotion, if at all.” “‘Oppenheimer’ and ‘Barbie’ were both destined for probable success on their own terms, but capturing the social media zeitgeist has escalated the phenomenon into what feels like will be one of the biggest moviegoing weekends since 2019. “This is truly one of the wildest and most unpredictable situations I’ve ever observed at the box office,” Shawn Robbins, chief analyst at BoxOffice Pro, told me Thursday. The memes are, in effect, juicing attendance. Rolled up together, however, they are projected to deliver an even more powerful jolt to the theater industry. There has been, for some time, high interest around both of the films. Discovery, which is also CNN’s parent company) and Universal’s bio-epic from Christopher Nolan were always projected to do well in their own respective rights. These films will continue to draw fans for weeks to come.” “But it’s not just about the first three days of the box office either. “The anticipation we’re seeing for these two movies is unprecedented, as people are thrilled to go to the theatre and be a part of an exciting cultural event,” Michael O’Leary, president of the National Association of Theatre Owners told CNN. 'Barbie' delivers a feminist message dressed up in all the right accessories ![]() Margot Robbie stars in "Barbie." Warner Bros.
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